Meet the New Owner of the Playboy MansionHes not some bratty billionaires son in any way, shape or form, said Andrew van der Vord, co head of consumer investment at Royal Bank of Canada, who helped the Metropouloses sell Pabst Brewing for 7. They bought it for 2. Daren and Evan Metropoulos, rather controversially, served as co chief executives. Daren is a quiet, unassuming guy, Mr. Vord continued. Hes very polite and considerate. Theres a really nice demeanor to him, actually. Bill Toler, the chief executive of Hostess, told me that Mr. For decades, Playboy Mansion has been home to wild parties and even wilder girls, a grownup fantasy land known for Alist guests. To mark the sale of the legendary. Daren Metropoulos the heir to the Twinkie fortune bought the Playboy Mansion in 2016 for 100 million. See photos of the infamous Playboy Mansion, where Hugh Hefner lived until his death in 2017. E Online Your source for entertainment news, celebrities, celeb news, and celebrity gossip. Check out the hottest fashion, photos, movies and TV showsMetropoulos had worked in the family food businesses since he was a teenager. I was always impressed by the way Daren wanted to learn how to do things the right way, Mr. Toler said. He would go spend a day working at retail. He would delve into marketing and then go learn how the sales department operated. Mr. Toler added I assure you, his interest in the Playboy Mansion is very pure. Hes not the new Hugh Hefner. Thats just silly. But I still had unanswered questions. What are his interests Sports Art Travel Nobody seemed to know. A spokeswoman for the Metropoulos family did confirm that Mr. Metropoulos, who grew up in Greenwich, Conn., did not graduate from college, having dropped out after his sophomore year to work for his father. The passing of Playboy founder Hugh Hefner may mark the end of an era for the Playboy empire, but not necessarily the Playboy Mansion. The propertys. Get all your Playboy news and gossip here Directed by Edith Becker, Kevin Burns. With Hugh Hefner, Janet Pilgrim, Joyce Nizzari, Joy Tarbell. Hugh Hefner made his home at the Playboy Mansion for more than 40 years. Take a look inside. While most people associate the Playboy Mansion with scantily clad playmates and sexfueled debauchery, it served as the childhood home for Hugh Hefners. Katie Manzella, the daughter of a former Playmate, talks about her childhood at the Mansion. He had been studying business at the University of Connecticut. If Mr. Metropoulos, who has never married and has no children, is as ordinary as family friends insist, preferring a night at home to hanging at Chateau Marmont and yet still has an unruly public image he may be the perfect fit for the Playboy Mansion. Purchased by Mr. Hefner in 1. The stone house was built in 1. Files/Articles/878/3.jpg' alt='Playboy The Mansion' title='Playboy The Mansion' />Broadway and Bullocks department store fortune. Located a few hundred feet off Sunset Boulevard, the property is valuable because it abuts the Los Angeles Country Club. Neighbors include the music mogul Jimmy Iovine the Google kingpin Eric Schmidt and Alexandra von Furstenberg and her husband, Dax Miller, who has become a friend to Mr. Metropoulos. Mr. Miller did not respond to an interview request. The Playboy Mansions history as a den of iniquity is true, but most of the more libidinous stories date from the distant past. Hot Crack Sealer here. These days, the parties are primarily of a corporate nature, and upkeep has been slight. A few years ago, for an article on Mr. Hefner, I was given a daytime tour of the house and grounds. It was gross. The famous grotto pools, linked in 2. Legionnaires disease, reminded me of one of those fetid animal enclosures at a low rent marine exhibit. Dont get me started on the bathroom off the mansions main hall. There is a separate house that contains arcade games and has bedrooms with carpeting I could only describe as crispy. Whether hipster doofus or titan of industry or a bit of both Mr. Metropoulos may have plans for the Playboy Mansion that go beyond what has been reported. The official line is that Mr. Metropoulos, with a passion for architecture and history, wants to restore the estate and connect it to his adjacent compound. Mr. Metropoulos bought his current home from Mr. Hefner for 1. 8 million in 2. Mr. Hefners former wife Kimberley Conrad and their two sons. The heritage of this property transcends its celebrity, and to have the opportunity to serve as its steward would be a true privilege, Mr. Metropoulos said in a statement last month. The deal had not closed escrow as of Friday. But living quietly on Charing Cross Road may not be the intention. If there is anybody who can make Playboy more interesting, more relevant, its Daren, Mr. Vord said. It will be fascinating to watch what he does with that brand. Wait a minute. Mr. Metropoulos did not buy Playboy Enterprises, which continues to run a licensing business and publish its flagship magazine. But the struggling company has been for sale. And it would seem like a perfect fit for the Metropouloses, who specialize in taking timeworn products albeit mostly edible ones and dusting them off. The young Mr. Metropoulos is skilled, according to his corporate biography, in developing marketing campaigns that connect brands with contemporary audiences and regain relevance, both in the marketplace and pop culture. When the family owned Chef Boyardee, Mr. Metropoulos contributed to a successful ad campaign featuring pro wrestlers. At Pabst, he promoted the companys lesser known brews with celebrity endorsements. Hence the Snoop Dogg party. Whatever his plans for the mansion, Mr. Metropoulos will have to contend with the Holmby Westwood Property Owners Association. Our antennae are up, said Sandy Brown, the groups president. Any new uses a private club, some kind of hotel will certainly get community pushback. One reason for the trepidation Mr. Metropoulos has been a hotelier before. In 2. 00. 3, Dean Metropoulos spent 1. Castle at Tarrytown in New York. Daren took a particular interest in the refurbishment, pouring himself into plans for a spa, the overhaul of a restaurant and minutiae like drapery selection, according to Gilbert Baeriswil, the hotels former general manager. I remember him saying over and over, I want to see more carpet samples, said Mr. Baeriswil, who now runs the Trapp Family Lodge in Stowe, Vt. When he found out that Mr. Metropoulos was buying the Playboy Mansion, Mr. Baeriswil said he reached out to his former boss. I told him Wow What a purchase With all of those rooms, youre going to need an innkeeper, Mr. Baeriswil recalled. Inu X Boku Ss Doujinshi. And he said Sounds like a great idea. Lets put a plan together. Correction August 1. The Scene Stealers column on July 3. J. Daren Metropoulos, the new owner of the Playboy Mansion in Los Angeles, misstated the outcome of a 2. Mr. Metropoulos. It was dismissed, not settled. Continue reading the main story.